Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Features

Additional Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Information

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

What Customers Say About Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas:

This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing.Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before." Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this." That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it.What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies.

total waste of money. great book but on kindle 2 the word lists are so tiny that they are unreadable. the sample did not include any lists so you get no warning till it is too late.

They love me for it. Great book. I use it for all my clients to merchandise their inventory to their consumers.

I think the best value comes from reviewing the words and phrases and added them to your vocabulary. The book is a collection of words and phrases (probably could say that about any book), but seriously, the book offers about 10 pages or so of advice and then the rest of the book is comprised of words and short phrases organized by category. The phrases are the most valuable, but overall, it's a good reference when you're looking for the best words and way to phrase headlines, messages, etc.

Most of the words and phrases will be familiar: don't look for originality or novelty here. I've been writing ad copy off and on for a bit more then five decades - and books like this are a part of every copywriter's arsenal. Just browse them and sooner or later inspiration will strike. A very worthwhile addition to your wordsmithing library.Jerry

Let yourself go, take the chore out of inspiring yourself. Browsing through "Words That Sell" is a tonic for your mood.Most of that last paragraph was grabbed from "Words That Sell". Just let go and let the synapses fire.The fun begins with "Words That Sell". The "eureka" word or phrase is here or in one of the other books from your collection.

I still have and use one I bought decades ago called "15,000 Useful Phrases". word after word, phrase after phrase, while you mull your problem over in your head. When you're sitting there, stuck for the right word, books like "Words That Sell" are great to have at hand.They should be used as idea starters. What you're looking for is catnip for your own personal muse.

The categorization is intelligent. I strongly suggest having a library of books of this kind. Compiled over 80 years ago, it was recently republished and is available through an Amazon seller."Words That Sell" is laid out by topic or category, such as "competitive", "informative", "sensory-qualities" and so on.