Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Additional Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Information

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

What Customers Say About Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas:

If you struggle finding ways to attract customers on your sales, you should buy it and keep it for life.I am happy to have known this book and will advice it to anyone who need such a book. This book is just wonderful, it helps you find important words and phrases that allow you to sale confidently.

Easy and Ready to use immediately.so when I look at a blank page.open this book, ideas come flowing forth.Great. Being in sales.and developing sales/marketing material - this sure takes the heat off.

It's an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing. If you could only buy two books on sales writing, make sure this is one of them.

There are 62 ways to say "exciting" alone ; 57 variations are reliable. It features: a thorough index, tips on word usage, a concise copywriting primer, a special section on selling yourself, advise on targeting words to your specific markets, and cross-referencing of word categories to stimulate creative thinking. This book lists more than 2500 high-powered words, slogans and phrases. Whether you are selling ideas or widgets, this book guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. The first real improvement to the thesaurus since Roget, this book is an indispensable guide to helping you find great words fast. It is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category, for handy reference, it covers everything from "snappy transition" to "knocking the competition", from "grabbers" to "clinchers".

I am also going to buy "More Words that Sell." In writing sales letters for my website: http;//www.psychometrictestingnz.com I found this book invaluable. It is amazing how easy the words come when having this book next to your side as inspiration.